How do you stand out in an increasingly digital world? With every person only a Google search away, it’s important for all professionals to develop an effective online presence in order to demonstrate their skills beyond the traditional resume. For colleagues, potential employers and future collaborators, your online presence provides an opportunity to take a closer look at your experience, view your portfolio and get to know you. Developing an digital identity that is true to who you are and manageable can be a challenge – having a strategy is key. This presentation will provide steps for creating an online identity, including improving your social media presence, developing an online portfolio and understanding the impacts of what you do online. This presentation will provide ideas for both developing and refining your personal digital brand. Through exemplars and best practices, attendees will leave with tips and tools for creating your best “online” self.
Identify the importance of creating a professional digital identity
Identify tools for creating and managing an online presence
Identify best practices and considerations for developing an online presence.
About our speaker:
Melanie Parlette-Stewart is the Blended Learning Librarian at the University of Guelph Library, where she is responsible for creating videos and developing eLearning tools to support Information Literacy and library initiatives. She actively blogs, personally at "what the librarian wore"and professionally at "becoming blended" and tweets at @mparstew. She's an adviser for her library's social media committee and is the Marketing Director and social media coordinator for the Eden Mills Writers Festival.